http://www.ncfap.org [note: site now maintained by client]

PROJECT TYPE: Web Design

INDUSTRY: Non-Profit/Policy

PROJECT SUMMARY: This non-profit research organization in Washington, DC, needed a new Web site design that not only reflects a professional image, but also makes it easy for the organization to disseminate information, and for interested parties to find information that NCFAP has published.

The existing site contained a wealth of information, but was very disorganized and difficult to navigate, so my focus on this project was to make the information more accessible. After working with NCFAP staff to study and catalog the contents of the site, I developed a site architecture that broke the content up into sections (by research subject area), and provided different entry points for information (e.g. publications can be reached by drilling down through specific subject areas or by browsing/ searching the “publications” section).

Because there was so much text-based material on the site, a clean, highly-readable design was crucial. Besides developing the final design, I showed NCFAP staff members, who would be maintaining the site, how to best present information on the new site (including layout and appropriate use of typefaces).

At the end of the project, we were asked to make a last minute change— NCFAP just got a new logo (designed by another firm), and wanted the color scheme of the site to match the logo. Because the site was developed using highly maintainable (and standards-compliant) CSS, we were able to very quickly and easily develop a new color scheme and integrate it into the site.