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	<title>Tom Cheng Technology Consulting</title>
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	<link>http://www.tomcheng.com</link>
	<description>Strategic Advice, Implementation, and Support</description>
	<lastBuildDate>Mon, 30 Nov 2009 19:24:19 +0000</lastBuildDate>
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		<title>Board of Visitors, Children&#8217;s National Medical Center</title>
		<link>http://www.tomcheng.com/portfolio/boardofvisitors</link>
		<comments>http://www.tomcheng.com/portfolio/boardofvisitors#comments</comments>
		<pubDate>Thu, 15 Jan 2009 15:31:39 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://tomcheng.com/?p=168</guid>
		<description><![CDATA[A professional, distinctive, and consistent online identity for a key fundraising organization for Children's National, including websites and e-mail.]]></description>
			<content:encoded><![CDATA[<p><a href="http://boardofvisitors.com"><img class="alignnone size-full wp-image-192" title="bov-screen" src="http://cms.tomcheng.com/wp-content/uploads/bov-screen.jpg" alt="bov-screen" width="414" height="300" /></a><br />
<a href="http://boardofvisitors.com">http://boardofvisitors.com</a></p>
<p><span class="label">Project Type:</span> Web Design/Infrastructure Setup</p>
<p><span class="label">Industry:</span> Charity</p>
<p><span class="label">Project Description:</span><br />
The Board of Visitors, a key fundrasing organization for <a href="http://childrensnational.org">Children&#8217;s National Medical Center</a>, hired me to help them establish an online presence. The group already had several websites for specific events, each designed, developed, and maintained by different contractors, but no website or online identity of its own.</p>
<p>To develop a distinctive and consistent online identity for the Board, I did the following:</p>
<ul>
<li>Implemented a website that communicates the full scope of the Board&#8217;s activities, and helps attract contributors, volunteers, and prospective Board members. The site design, which is modern but subdued, served as the starting point for creating a consistent look and feel for all of the Board&#8217;s websites.</li>
<li>Brought all of the Board&#8217;s websites under one roof&#8211;not only changing the designs to all be consistent and recognizable, but implementing all of the sites using a common infrastructure. All of the Board&#8217;s websites are now driven by a <em>content management system</em>, which enable Board members with minimal technial expertise to make updates to the sites.</li>
<li>Set up a hosted <em>e-mail system</em> for the Board, including e-mail addresses for all Board members and mailing lists/aliases for specific roles and committees. This not only allows the all-volunteer board to present a more professional face to the outside world, but also enhances communications within the Board.</li>
</ul>
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		<title>Salty Girl Cooks</title>
		<link>http://www.tomcheng.com/portfolio/salty-girl-cooks</link>
		<comments>http://www.tomcheng.com/portfolio/salty-girl-cooks#comments</comments>
		<pubDate>Fri, 19 Dec 2008 17:42:58 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://tomcheng.com/?p=180</guid>
		<description><![CDATA[A present to my lovely wife: a website for her to express her love of cooking and to showcase her recipes.]]></description>
			<content:encoded><![CDATA[<p><a href="http://saltygirlcooks.com"><img class="size-full wp-image-181" title="saltygirlcooks-screen" src="http://cms.tomcheng.com/wp-content/uploads/saltygirlcooks-screen.jpg" alt="Screenshot" width="414" height="300" /></a></p>
<p><a href="http://saltygirlcooks.com">http://saltygirlcooks.com</a></p>
<p><span class="label">Project Type:</span> Web Design</p>
<p><span class="label">Industry:</span> Food/Personal</p>
<p><span class="label">Project Summary:</span><br />
As a present to my lovely wife, I designed a website for her to express her love of cooking and to showcase her recipes. In addition to a traditional blog, the site features a searchable recipe index and a separate mini-blog for links and quick updates&#8211;all driven by the WordPress content management system.</p>
]]></content:encoded>
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		<title>The Obama Ball</title>
		<link>http://www.tomcheng.com/portfolio/obamaball</link>
		<comments>http://www.tomcheng.com/portfolio/obamaball#comments</comments>
		<pubDate>Sat, 13 Dec 2008 08:00:30 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://tomcheng.com/?p=162</guid>
		<description><![CDATA[A secure, robust, and informative website for a private Inauguration gala.]]></description>
			<content:encoded><![CDATA[<p><a href="http://obamaball09.com"><img class="alignnone size-full wp-image-165" title="obamaball-screen" src="http://cms.tomcheng.com/wp-content/uploads/screenshot.jpg" alt="" width="414" height="300" /></a><br />
<a href="http://obamaball09.com">http://obamaball09.com</a></p>
<p><span class="label">Project Type:</span> Web Design/E-Commerce</p>
<p><span class="label">Industry:</span> Events</p>
<p><span class="label">Project Summary:</span><br />
The Obama Ball is an invitation-only gala taking place Inauguration weekend 2009. To help invitees learn about the event and make reservations, I developed a private (password-protected) website that provides all key information about the event and enables invitees to purchase tickets online. Google Checkout provides an extremely low-cost way for the event organizers to accept credit card payments, while assuring purchasers that their transaction is secure.</p>
<p>Implemented using a content management system (CMS), event organizers with no technical background can easily and quickly update the site with news or additional information. The design, meanwhile, is custom-developed for this client and intentionally plays off the President-elect&#8217;s campaign and transition materials.</p>
]]></content:encoded>
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		<item>
		<title>Your personal CIO</title>
		<link>http://www.tomcheng.com/intro/intro</link>
		<comments>http://www.tomcheng.com/intro/intro#comments</comments>
		<pubDate>Mon, 27 Oct 2008 14:38:23 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Intro]]></category>

		<guid isPermaLink="false">http://www.ballisticmedia.com/wp/?p=15</guid>
		<description><![CDATA[“We provide the advice and knowledge you need to get the most out of your current technology investments, and to implement the solutions that best support your goals.”]]></description>
			<content:encoded><![CDATA[<p>The recent technological revolution has created enormously powerful tools for improving every aspect of an organization&#8217;s function—from operations, sales, and marketing to PR, customer support, and knowledge management.</p>
<p>In these economically challenging times, information technology can be an especially powerful ally. However, in order to deliver true value, any technology you implement must:</p>
<ul>
<li>Support your mission in concrete, quantifiable ways</li>
<li>Deliver tangible return on investment</li>
<li>Solve more problems than it creates</li>
</ul>
<p>With more than 12 years experience working with clients large and not-so-large, Tom Cheng, along with his team, can provide the advice, knowledge, and technical skills you need to make the most out of your technology investments, and invest wisely in new technology that supports your goals and delivers tangible value to your organization. </p>
<p>Please read on to <a href="services/">find out what we can do for you</a>.</p>
]]></content:encoded>
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		<item>
		<title>Interamotion</title>
		<link>http://www.tomcheng.com/portfolio/interamotion</link>
		<comments>http://www.tomcheng.com/portfolio/interamotion#comments</comments>
		<pubDate>Sun, 28 Jul 2002 16:22:00 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ballisticmedia.com/wp/?p=32</guid>
		<description><![CDATA[This upstart developer of virtual reality video games had an awesome product--they just needed help conveying that to prospective customers and investors. I designed a logo, website, and graphics package that reflected their identity.]]></description>
			<content:encoded><![CDATA[<p><a href="http://interamotion.com/"><img src="http://tomcheng.com/images/interamotion-screen.jpg" alt="" /></a><br />
<a href="http://interamotion.com/">http://interamotion.com</a> [note: site now maintained by client]</p>
<p><span class="label">Project Type:</span>Corporate Identity/Web Design</p>
<p><span class="label">Industry:</span> Entertainment/Games</p>
<p><span class="label">Project Summary:</span><br />
This upstart developer of virtual reality video games wanted a logo and website that reflected the cutting-edge nature of their products. Drawing inspiration from their first product&#8211;an immersive kung-fu game&#8211;I developed a logo that conveys a sense of motion and excitement, and wove it into the overall design of their website, letterhead, and business cards.</p>
<p>However, Interamotion also wanted the website to communicate stability and reliable management to potential investors. To serve this goal, as well as to target the more mature and sophisticated market they were seeking, I opted for a clean, modern, minimalist design instead of the type of graphics-heavy design one usually finds on gaming sites.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.tomcheng.com/portfolio/interamotion/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Center for Food and Agriculture Policy</title>
		<link>http://www.tomcheng.com/portfolio/national-center-for-food-and-agricultural-policy</link>
		<comments>http://www.tomcheng.com/portfolio/national-center-for-food-and-agricultural-policy#comments</comments>
		<pubDate>Sat, 25 Aug 2001 21:36:47 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ballisticmedia.com/wp/?p=6</guid>
		<description><![CDATA[This non-profit's website had a wealth of information but was difficult to navigate, so I helped them make the information more accessible with a new information architecture and cleaner design.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ncfap.org/"><img src="http://tomcheng.com/images/ncfap-screen.jpg" alt="" /></a></p>
<p><a href="http://www.ncfap.org/">http://www.ncfap.org</a> [note: site now maintained by client]</p>
<p><span class="label">PROJECT TYPE:</span> Web Design</p>
<p><span class="label">INDUSTRY:</span> Non-Profit/Policy</p>
<p><span class="label">PROJECT SUMMARY:</span> This non-profit research organization in Washington, DC, needed a new Web site design that not only reflects a professional image, but also makes it easy for the organization to disseminate information, and for interested parties to find information that NCFAP has published.</p>
<p>The existing site contained a wealth of information, but was very disorganized and difficult to navigate, so my focus on this project was to make the information more accessible. After working with NCFAP staff to study and catalog the contents of the site, I developed a site architecture that broke the content up into sections (by research subject area), and provided different entry points for information (e.g. publications can be reached by drilling down through specific subject areas or by browsing/ searching the &#8220;publications&#8221; section).</p>
<p>Because there was so much text-based material on the site, a clean, highly-readable design was crucial. Besides developing the final design, I showed NCFAP staff members, who would be maintaining the site, how to best present information on the new site (including layout and appropriate use of typefaces).</p>
<p>At the end of the project, we were asked to make a last minute change— NCFAP just got a new logo (designed by another firm), and wanted the color scheme of the site to match the logo. Because the site was developed using highly maintainable (and standards-compliant) CSS, we were able to very quickly and easily develop a new color scheme and integrate it into the site.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Counterpart International</title>
		<link>http://www.tomcheng.com/portfolio/counterpart-international</link>
		<comments>http://www.tomcheng.com/portfolio/counterpart-international#comments</comments>
		<pubDate>Sat, 28 Jul 2001 16:20:24 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ballisticmedia.com/wp/?p=27</guid>
		<description><![CDATA[Counterpart International, a global non-profit that assists with economic, social, and political development in developing countries, needed a database of consultants that they can tap whenever they need.]]></description>
			<content:encoded><![CDATA[<p><a href="http://jobs.counterpart.org/"><img src="http://tomcheng.com/images/counterpart-screen.jpg" alt="" /></a></p>
<p><a href="http://jobs.counterpart.org/">http://jobs.counterpart.org</a> [note:  site now maintained by client]</p>
<p><span class="label">Project Type:</span> Software Development (Web)</p>
<p><span class="label">Industry:</span> Non-Profit/International Development</p>
<p><span class="label">Project Summary:</span><br />
Counterpart International, a  global non-profit that assists with economic, social, and political development  in developing countries, needed a database of consultants that they can tap when  necessary. I developed a Web-based system that allows consultants to register  themselves with Counterpart, setting up a profile detailing their skills,  expertise, and experience. The system also doubles as a resume registry for job  applicants&#8211;allowing people to view and apply for positions at Counterpart. On  the administration side, the system includes a query application that allows  Counterpart staff to easily search, filter, and sort profiles.</p>
<p>My primary focus of this project was on usability&#8211;I designed and developed  an easy-to-use wizard that walks the applicant/consultant through the process of  setting up and editing a profile. Since the application process requires several  steps, the system automatically saves the profile information along the way, so  that applicants can quit and resume the application process later.</p>
<p>The second major focus of the project was reliability&#8211;I developed a robust,  database-driven application using ASP against Microsoft SQL Server. The system  made extensive use of shared code and stored procedures for maintainability and  expandability.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.tomcheng.com/portfolio/counterpart-international/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Wheat Government Relations</title>
		<link>http://www.tomcheng.com/portfolio/wheat-government-relations</link>
		<comments>http://www.tomcheng.com/portfolio/wheat-government-relations#comments</comments>
		<pubDate>Thu, 28 Jun 2001 16:21:17 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ballisticmedia.com/wp/?p=29</guid>
		<description><![CDATA[A quick project, helping Wheat Government Relations, a lobbying and government relations consulting firm, revamp their Web site and add new content.]]></description>
			<content:encoded><![CDATA[<p><a href="http://wheatgr.com/"><img src="http://tomcheng.com/images/wheatgr-screen.jpg" alt="" /></a></p>
<p><a href="http://wheatgr.com/">http://wheatgr.com</a> [note: site now  maintained by client]     </p>
<p><span class="label">Project Type:</span> Web Design</p>
<p><span class="label">Industry:</span> Consulting/Government  Relations/Lobbying</p>
<p><span class="label">Project Summary:</span><br />
Wheat Government Relations, a  lobbying and government relations consulting firm, was looking to revamp their  Web site and add new content. Their existing Web site design reflected their  image very well, so, rather than completely redesigning the site, we decided to  build on what already works for them. The goal, then, was to make the site more  useful&#8211;by providing more value (information) on each page&#8211;and easier to  understand and navigate. I developed an improved site map, which served as a  guide to accomplishing this goal.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.tomcheng.com/portfolio/wheat-government-relations/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Confluence Technology Partners</title>
		<link>http://www.tomcheng.com/portfolio/confluence-technology-partners</link>
		<comments>http://www.tomcheng.com/portfolio/confluence-technology-partners#comments</comments>
		<pubDate>Mon, 28 May 2001 16:18:44 +0000</pubDate>
		<dc:creator>tomcheng</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ballisticmedia.com/wp/?p=25</guid>
		<description><![CDATA[For this startup provider of software consulting services, I delivered a logo and website that reflected agile thinking and fresh, bold ideas, while at the same time conveying quality and reliability.]]></description>
			<content:encoded><![CDATA[<p><img src="http://tomcheng.com/images/confluence-screen.jpg" alt="" /><br />
http://confluence-tech.com [no longer operating] </p>
<p><span class="label">Project Type:</span> Corporate Identity/Web Design</p>
<p><span class="label">Industry:</span> Consulting/Software</p>
<p><span class="label">Project Summary:</span><br />
Confluence Tech, a startup  provider of software consulting services, needed a logo and website, as well as  business cards, stationery, and brochures for the new company. Since they were  targeting a non-profits and small organizations for their primary client base,  they wanted a design that reflected agile thinking and fresh, bold ideas, while  at the same time conveying quality and reliability.</p>
<p>The challenge for the website was that their services&#8211;which included  technology strategy and off-shore software development, in addition to  traditional software services&#8211;were complex and not easy to explain. With this  in mind, I developed a site architecture that broke their services down into  simple, easy-to-understand categories, while offering more detailed explanations  for those who are interested. Case studies of past projects also helped explain  their services, as well as demonstrate how their services can be tied  together.</p>
]]></content:encoded>
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